Universal Boosts Metaverse Band Plans With New Bored Ape Ethereum NFT
Bored Ape Yacht Club NFT holders have the ability to commercialize their owned images, and back in November, major record label Universal Music Group (UMG) announced plans to turn Apes into a virtual band for the metaverse called Kingship. Now the firm has just purchased its own Bored Ape NFT to further expand the initiative.
Today, UMG’s 10:22PM imprint announced that it acquired Bored Ape NFT #5537, which was purchased on February 12 for 125 ETH, or about $365,000 worth at the time. The Ape illustration—which has attributes such as a blue dress, pilot’s hat, and white fur—will be used to create a character named “Noët All,” which will serve as the manager of the fictional band.
Resource: Decrypt